SEO, GEO & AEO — Rank on Google, Get Cited by AI

Who it's for

Built for brands that need to be found, and named.

Search is now two jobs. One is earning the ranking; the other is being the brand an assistant names when it answers instead of linking. Both run off the same foundation, so we run them as one programme rather than three invoices.

Brands buyers research before they buy

Considered purchases where people compare, read and ask around first. That research now happens across Google and assistants at the same time, and you need to be present in both.

Sites that already rank but do not get cited

Ranking well is a strong head start, but it does not automatically make you citable. That takes structured data, consistent entity signals and sources the models trust.

Australian service and local businesses

Where the map pack and local intent decide who gets the call, and where a Google Business Profile and consistent details do as much work as the site itself.

How it works

How a search programme runs with us.

01

Growth Diagnostic and baseline

Every engagement starts with the $1,497 Growth Diagnostic. For search that means a technical SEO crawl and a baseline of how your brand currently appears in ChatGPT, Perplexity and Google AI Overviews across twenty buying-intent prompts, alongside the paid, tracking and email review. You get a prioritised 90-day roadmap and a 45-minute walkthrough, credited back in full against your first month if you start a plan within 14 days.
02

Technical foundations fixed first

Nothing else compounds until the foundation is sound. Crawl, indexation and Core Web Vitals issues are fixed, site architecture and internal linking are tidied, schema is added across products, articles and FAQs, and crawler access is opened to GPTBot, PerplexityBot and friends as well as Googlebot.
03

Keyword and prompt research

Two lists, not one: the keywords buyers type into Google, and the prompts they type into an assistant when they ask what to buy. Both are mapped to buying intent, and the prompt list becomes the fixed set we score you on every month.
04

On-page and content production

Existing pages are optimised before new ones are written, because a page that already has authority moves faster. New articles — two a month on Growth, four on Scale — each target a real buying question and answer it better than what currently ranks, structured so both Google and the assistants can lift a clean, attributable answer.
05

Answer engine optimisation

The structural work that makes a page quotable: question-led headings with direct answers underneath, FAQ, HowTo and Product structured data, an llms.txt and machine-readable versions of your pages, and deliberate targeting of featured snippets and People Also Ask.
06

Local search, where it applies

For businesses with a service area or a shopfront: Google Business Profile set up and maintained, consistent name, address and phone details across the web, and local intent handled properly so the map pack is not left to chance. Included from Foundation as part of the AEO groundwork.
07

Entity, citation and authority building

GEO is mostly the work of being known. We build your entity across the sources models actually read, keep your brand details consistent across the wider web, and pursue mentions and citations on trusted sites. Digital PR and link acquisition are part of the Scale plan.
08

Scorecard, report and strategy review

Each month we re-run the same prompt set across ChatGPT, Perplexity, Google AI Overviews and Gemini and score you against three named competitors, alongside the classic ranking and technical picture. That lands as a written report with a short Loom walkthrough, and feeds the recurring strategy call that sets the next month's priorities.

What's included

Everything in the engagement.

One programme across four layers, because search rankings and AI citations share the same foundation.

01 — Foundation

Technical SEO

Nothing else compounds until the foundation is sound. We fix what stops search engines and AI crawlers reading your site properly — then keep it fixed as the site grows.

Full crawl, indexation & Core Web Vitals audit
Site architecture and internal linking
Schema markup across products, articles & FAQs
Crawler access for GPTBot, PerplexityBot & friends

02 — Answer

Answer engine optimisation (AEO)

AEO is the work of being the answer, not just a result. We structure content so search engines and assistants can lift a clean, correct, attributable answer straight from your page.

Question-led content structure & direct answers
FAQ, HowTo and Product structured data
llms.txt and machine-readable page versions
Featured snippet and People Also Ask targeting

03 — Generative

Generative engine optimisation (GEO)

A growing share of buying research now ends inside an assistant that never sends a click. GEO makes your brand one the models know, trust and name — with the citations to back it.

Entity building across the sources models actually read
Citation & mention acquisition on trusted sites
Brand consistency across the wider web
Monthly AI-visibility scorecard vs 3 competitors

04 — Content

Not word count for its own sake. Each piece targets a real buying question, answers it better than what currently ranks, and is built to be quoted by both Google and the assistants.

Keyword & prompt research, mapped to buying intent
2–4 optimised articles a month, by plan
On-page optimisation of existing pages
Digital PR & link acquisition on Scale

Where we work

Visible everywhere buyers ask.

Google Search & AI Overviews

Classic rankings plus the AI summary sitting above them — the block that now absorbs most of the clicks.

ChatGPT & Perplexity

The assistants your buyers ask for recommendations before they ever open a search tab.

Local & Google Business Profile

For Australian businesses where the map pack and local intent decide who gets the call.

Reporting & deliverables

What lands in your inbox, and what stays yours.

Search reporting has to answer two questions: are you ranking, and are you being named. Reporting runs on your plan's cadence — weekly on Growth and Scale, monthly on Foundation — and the AI-visibility scorecard re-runs the same fixed prompt set every month, so movement is real rather than anecdotal. Everything we build stays in accounts you own.

Monthly AI-visibility scorecard: a fixed set of buying-intent prompts across ChatGPT, Perplexity, Google AI Overviews and Gemini
Whether your brand appears, in what position and with what sentiment, against three named competitors
Ranking, impression and click movement on the keywords that map to buying intent
Technical health: what was crawled, what was fixed, what is still outstanding
Content shipped this month and how earlier pieces are performing
Short Loom walkthrough of what changed and why
Recurring strategy call — monthly, fortnightly or weekly by plan
Site, Search Console, analytics, Google Business Profile and content stay in your name
Month to month, no lock-in — leaving takes an access change, not a rebuild

FAQ

Questions, answered.

SEO earns you rankings in classic search results. AEO, answer engine optimisation, structures your content so it gets pulled into featured snippets and answer boxes. GEO, generative engine optimisation, makes your brand the one that ChatGPT, Perplexity, Gemini and Google AI Overviews actually name and cite when a buyer asks them for a recommendation. They share a foundation — clean structure, clear entities, credible sources — so we run them as one programme rather than three invoices.

Because a growing share of buying research now ends inside an assistant that never sends a click. If a competitor is the brand ChatGPT names and you are not, your ranking never gets the chance to do its job. Ranking well is a strong head start, but it does not automatically make you citable — that takes structured data, consistent entity signals and sources the models trust.

With a monthly AI-visibility scorecard. We track a fixed set of buying-intent prompts across ChatGPT, Perplexity, Google AI Overviews and Gemini, record whether your brand appears, in what position and with what sentiment, and compare you against three named competitors. You see the same prompts month over month, so movement is real rather than anecdotal.

Yes, where it applies. For businesses with a shopfront or a service area we set up and maintain the Google Business Profile, keep your name, address and phone details consistent across the web, and handle local intent on the site itself. It is part of the AEO foundations included from the Foundation plan, because the map pack and local intent often decide who gets the call.

Digital PR and link acquisition are part of the Scale plan at $7,997 per month. We pursue mentions and citations on sites that are genuinely trusted, which does double duty: links still carry weight in classic rankings, and the same trusted sources are what language models read when deciding which brands to name. We do not buy links from networks.

Technical and AEO fixes often move within weeks because they change how existing pages are read and rendered. Content and authority compound over three to six months. Anyone promising rankings in thirty days is either bidding on your brand name or about to get you penalised.

SEO, GEO and AEO are included in the Growth plan at $4,497 per month alongside paid and email, and expanded in Scale at $7,997 per month with digital PR and link acquisition. The Foundation plan at $2,497 per month includes AEO foundations only. Extra articles beyond your plan are $450 each.

See all frequently asked questions

Other services

The rest of the engine.

All services

Found in search. Cited by the AI.

Built for brands that need to be found, and named.

Brands buyers research before they buy

Sites that already rank but do not get cited

Australian service and local businesses

How a search programme runs with us.

Growth Diagnostic and baseline

Technical foundations fixed first

Keyword and prompt research

On-page and content production

Answer engine optimisation

Local search, where it applies

Entity, citation and authority building

Scorecard, report and strategy review