SkaleWell logo SkaleWell
Book a strategy call

Email & lifecycle

The channel you already own.

Paid traffic is rented; your list is not. We build the flows and campaigns that turn the visitors your ads already paid for into repeat buyers — the cheapest revenue in the business.

Get a free growth audit Book a strategy call

Who it's for

Built for brands already paying for their traffic.

Email monetises traffic the ads already paid for, so it is usually the highest-margin channel in the mix. It is the right move once visitors are arriving and the problem is that too few of them buy, and too few of the ones who do ever come back.

E-commerce and DTC brands

Stores with repeat-purchase potential, where welcome, cart and post-purchase flows can recover sales the ads have already paid to create.

Brands running paid traffic already

If Meta or Google is bringing people in, email is the cheapest way to sell to them a second and third time instead of buying the same customer twice.

Lists that exist but are not working

Half-built default flows, one blast to everyone, and no idea which sends make money. Usually the fastest revenue available without raising spend.

How it works

How email runs with us.

  1. 01

    Growth Diagnostic and audit

    Every engagement starts with the $1,497 Growth Diagnostic. For email that means auditing your existing flows and list health alongside your paid accounts and search, with a prioritised 90-day roadmap. It is credited back in full against your first month if you start a plan within 14 days.

  2. 02

    Deliverability and authentication first

    None of the creative matters if you land in Promotions or spam. SPF, DKIM and DMARC authentication, sending domain and list hygiene are sorted before volume goes up, not after a reputation problem appears.

  3. 03

    Segmentation and list structure

    Sending everything to everyone is how a list dies. We split by behaviour and value — RFM segments, VIP, lapsed and never-purchased treatments — so engaged buyers hear from you more and cold contacts are wound down under a sunset policy.

  4. 04

    The core flows, built properly

    Five automations carry most of the revenue: welcome, abandoned cart, browse abandonment, post-purchase and win-back. Each one is written, designed, triggered off real behaviour and tested end to end. A one-off build of all five is $2,400; the Growth plan includes three core flows managed each month.

  5. 05

    Campaign calendar, a month ahead

    Four to six sends a month tied to your promotions, launches and content, planned a month ahead and built in segment-specific versions rather than a single blast. Design stays consistent with your brand and the ads running alongside it.

  6. 06

    Testing and iteration

    Continuous A/B testing on subject, offer and timing, one variable at a time so a result can actually be attributed. Scale runs this as a standing A/B programme across lifecycle email and SMS.

  7. 07

    Reporting and strategy review

    Email revenue is reported in the same report as your ads, on your plan's cadence — weekly on Growth and Scale, monthly on Foundation — led by revenue per recipient and flow revenue rather than open rates. The recurring strategy call sets the next month's calendar and offers.

  8. 08

    Handover, if you ever leave

    The Klaviyo account, list, flows, templates and reporting stay in your name and under your ownership throughout. Plans are month to month with no lock-in, so leaving means we hand back admin access, not a rebuild.

What's included

Everything in the engagement.

Automations, campaigns, segmentation and measurement — run together, because each one degrades without the others.

01 — Automate

Flows that sell while you sleep

Five automations carry most of the revenue in a healthy store. We build them properly once, then keep improving them, instead of leaving half-finished defaults running for a year.

  • Welcome, cart, browse, post-purchase & win-back
  • Written, designed and tested end to end
  • Triggered off real behaviour, not blanket sends
  • Continuous A/B testing on subject, offer & timing
02 — Campaign

Campaigns worth opening

Four to six sends a month that people actually want, tied to your promotions, launches and content — not a newsletter nobody asked for.

  • Promotional, launch & content campaigns
  • Segment-specific versions, not one blast
  • Design consistent with your brand and ads
  • Calendar planned a month ahead
03 — Segment

Segmentation and list health

Sending everything to everyone is how a list dies. We split by behaviour and value so engaged buyers hear from you more and cold contacts are wound down before they cost you deliverability.

  • RFM and behaviour-based segmentation
  • VIP, lapsed and never-purchased treatments
  • Sunset policies for disengaged contacts
  • SPF, DKIM & DMARC deliverability setup
04 — Measure

Revenue, not open rates

Open rates have been unreliable since Apple Mail Privacy Protection. We report on revenue per recipient, flow revenue and list growth, in the same weekly report as your ads.

  • Revenue per recipient & per flow
  • Attributed revenue alongside paid channels
  • List growth, churn & deliverability trends
  • SMS performance where it is running

Where we work

Where your list lives.

Klaviyo

Our default for e-commerce — the best segmentation and revenue attribution available, and where most of our builds happen.

Mailchimp & Shopify Email

Managed where you are already established. We only recommend migrating when the platform is genuinely capping revenue.

SMS & lifecycle

Text as a companion to email for launches, cart recovery and VIP moments — included on Scale, an add-on elsewhere.

Reporting & deliverables

What lands in your inbox, and what stays yours.

Open rates have been unreliable since Apple Mail Privacy Protection, so email reporting leads with revenue instead. It runs on your plan's cadence — weekly on Growth and Scale, monthly on Foundation — in the same report as your ads, so email is judged next to the paid spend it monetises. Everything we build stays in accounts you own.

FAQ

Questions, answered.

Klaviyo first for e-commerce, because its segmentation and revenue attribution are the strongest. We also work in Mailchimp, Shopify Email and HubSpot where a client is already established there. We will not push a migration unless the platform is genuinely holding revenue back.

Five carry most of the revenue: welcome, abandoned cart, browse abandonment, post-purchase, and win-back. Get those five live and well-segmented before adding anything clever — most stores are leaving money in the ones they already half-built.

Usually four to six campaigns a month on top of automated flows, tuned by segment so your most engaged buyers hear from you more and cold contacts hear from you less. We watch unsubscribe and spam rates as closely as revenue, because a burned list costs more than a slow month.

Yes. The Growth plan at $4,497 per month includes four campaigns and three core flows managed each month. Scale at $7,997 per month adds full lifecycle email and SMS with segmentation and a running A/B programme. A one-off build of five core flows is $2,400.

SMS is included at Scale and available as an add-on otherwise. Deliverability is part of every engagement: SPF, DKIM and DMARC authentication, sunset policies for disengaged contacts, and list hygiene, because none of the creative matters if you land in Promotions or spam.

See all frequently asked questions

Other services

The rest of the engine.

All services

Meta ads

Facebook and Instagram campaigns that create demand, fed by a steady stream of fresh creative and clean conversion tracking.

Learn more

SEO & GEO

Classic search rankings plus AI visibility, so your brand is the one ChatGPT, Perplexity and Google AI Overviews name when a buyer asks what to buy.

Learn more

Google Ads

Search, Shopping, Performance Max and YouTube — built to capture the buying intent that already exists in the market today.

Learn more