Pricing
One monthly fee covering paid ads, search, AI visibility and email — never a percentage of your budget. So when you scale, we win by making you money, not by spending more of it.
Every engagement starts with the Growth Diagnostic — a one-off $1,497 audit of your paid accounts, search, AI visibility and email, with a prioritised 90-day roadmap. Credited back in full against your first month if you start a plan within 14 days. Month-to-month after, no lock-in.
One paid channel, run properly.
Paid, search, AI visibility and email working together.
For brands past $30K/mo spend, or running every channel.
Ad spend is paid directly to Meta and Google and is separate from management fees. Prices in AUD, incl. GST.
Add-ons
Every plan can be topped up. Fixed prices, quoted before we start — no surprise line items.
A finished 9:16 concept with captions, grade and sound, beyond your plan's monthly allocation.
Researched, optimised and structured for both classic search and AI answer engines.
A conversion-focused page built for a specific campaign or offer, tracking included.
Five core Klaviyo flows written, designed and launched: welcome, cart, browse, post-purchase, win-back.
A new account structured from scratch, or an existing one rebuilt: search, Performance Max, conversion tracking and feed setup.
The full audit as a standalone project, if you just want the roadmap and plan to execute it yourself.
Always included
Revenue and ROAS, never vanity metrics.
New concepts every month to beat ad fatigue.
You'll always know who runs your account — and the founder is a Slack message away.
Flat fees, so scaling never costs you more.
FAQ
No. SkaleWell works on a flat monthly retainer so our incentives stay aligned with your profit, not your spend. When you scale, we don't quietly earn more — we earn it by making the account work.
A one-off $1,497 audit before any retainer starts. We review your Meta and Google Ads accounts, GA4 and tracking integrity, run a technical SEO crawl, baseline how your brand currently appears in ChatGPT, Perplexity and Google AI Overviews for twenty buying-intent prompts, and audit your email flows and list health. You get a prioritised 90-day roadmap and a 45-minute walkthrough. If you start a plan within 14 days, the full $1,497 is credited against your first month.
No lock-in — plans run month to month, and there's no annual contract to sign. We do recommend staying at least three months, because paid algorithms need time to learn, and SEO and AI-search citations compound rather than switch on. But that's our advice, not a clause: if it isn't working, you can leave.
SEO earns rankings in classic search results. AEO (answer engine optimisation) structures your content so it gets pulled into answer boxes and featured snippets. GEO (generative engine optimisation) makes your brand the one that ChatGPT, Perplexity, Gemini and Google AI Overviews actually cite when someone asks them for a recommendation. A growing share of buying research never reaches a blue link, so we treat all three as one programme and report on it with a monthly AI-visibility scorecard.
Yes — that's exactly what Foundation is. One paid channel, Meta or Google Ads, plus the AEO groundwork so your organic and AI visibility isn't standing still while your paid runs. Most brands add the second channel, SEO and email within a quarter, which is the move to Growth.
Yes. Foundation includes four new ad concepts a month, Growth eight, and Scale sixteen or more on a weekly sprint — produced with AI-enhanced workflows and finished to your brand, in static, motion and UGC-style formats. Extra videos beyond your allocation are $350 each.
Any budget — we work with everyone from small local businesses like Tutros to large e-commerce brands spending six figures a month. Book a call and we'll tell you honestly whether we're the right fit before anyone signs anything.
