SkaleWell logo SkaleWell
Book a strategy call

SEO · GEO · AEO

Found in search. Cited by the AI.

Ranking on Google is no longer the whole game. We make sure your brand is the one ChatGPT, Perplexity and Google AI Overviews name when a buyer asks them what to buy — and that your site still earns the classic rankings underneath.

Get a free growth audit
01 — Foundation

Technical SEO

Nothing else compounds until the foundation is sound. We fix what stops search engines and AI crawlers reading your site properly — then keep it fixed as the site grows.

  • Full crawl, indexation & Core Web Vitals audit
  • Site architecture and internal linking
  • Schema markup across products, articles & FAQs
  • Crawler access for GPTBot, PerplexityBot & friends
02 — Answer

Answer engine optimisation (AEO)

AEO is the work of being the answer, not just a result. We structure content so search engines and assistants can lift a clean, correct, attributable answer straight from your page.

  • Question-led content structure & direct answers
  • FAQ, HowTo and Product structured data
  • llms.txt and machine-readable page versions
  • Featured snippet and People Also Ask targeting
03 — Generative

Generative engine optimisation (GEO)

A growing share of buying research now ends inside an assistant that never sends a click. GEO makes your brand one the models know, trust and name — with the citations to back it.

  • Entity building across the sources models actually read
  • Citation & mention acquisition on trusted sites
  • Brand consistency across the wider web
  • Monthly AI-visibility scorecard vs 3 competitors
04 — Content

Content that earns its keep

Not word count for its own sake. Each piece targets a real buying question, answers it better than what currently ranks, and is built to be quoted by both Google and the assistants.

  • Keyword & prompt research, mapped to buying intent
  • 2–4 optimised articles a month, by plan
  • On-page optimisation of existing pages
  • Digital PR & link acquisition on Scale

Where we work

Visible everywhere buyers ask.

Google Search & AI Overviews

Classic rankings plus the AI summary sitting above them — the block that now absorbs most of the clicks.

ChatGPT & Perplexity

The assistants your buyers ask for recommendations before they ever open a search tab.

Local & Google Business Profile

For Australian businesses where the map pack and local intent decide who gets the call.

FAQ

Questions, answered.

SEO earns you rankings in classic search results. AEO, answer engine optimisation, structures your content so it gets pulled into featured snippets and answer boxes. GEO, generative engine optimisation, makes your brand the one that ChatGPT, Perplexity, Gemini and Google AI Overviews actually name and cite when a buyer asks them for a recommendation. They share a foundation — clean structure, clear entities, credible sources — so we run them as one programme rather than three invoices.

Because a growing share of buying research now ends inside an assistant that never sends a click. If a competitor is the brand ChatGPT names and you are not, your ranking never gets the chance to do its job. Ranking well is a strong head start, but it does not automatically make you citable — that takes structured data, consistent entity signals and sources the models trust.

With a monthly AI-visibility scorecard. We track a fixed set of buying-intent prompts across ChatGPT, Perplexity, Google AI Overviews and Gemini, record whether your brand appears, in what position and with what sentiment, and compare you against three named competitors. You see the same prompts month over month, so movement is real rather than anecdotal.

Technical and AEO fixes often move within weeks because they change how existing pages are read and rendered. Content and authority compound over three to six months. Anyone promising rankings in thirty days is either bidding on your brand name or about to get you penalised.

SEO, GEO and AEO are included in the Growth plan at $4,497 per month alongside paid and email, and expanded in Scale at $7,997 per month with digital PR and link acquisition. The Foundation plan at $2,497 per month includes AEO foundations only. Extra articles beyond your plan are $450 each.