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Email & lifecycle

The channel you already own.

Paid traffic is rented; your list is not. We build the flows and campaigns that turn the visitors your ads already paid for into repeat buyers — the cheapest revenue in the business.

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01 — Automate

Flows that sell while you sleep

Five automations carry most of the revenue in a healthy store. We build them properly once, then keep improving them, instead of leaving half-finished defaults running for a year.

  • Welcome, cart, browse, post-purchase & win-back
  • Written, designed and tested end to end
  • Triggered off real behaviour, not blanket sends
  • Continuous A/B testing on subject, offer & timing
02 — Campaign

Campaigns worth opening

Four to six sends a month that people actually want, tied to your promotions, launches and content — not a newsletter nobody asked for.

  • Promotional, launch & content campaigns
  • Segment-specific versions, not one blast
  • Design consistent with your brand and ads
  • Calendar planned a month ahead
03 — Segment

Segmentation and list health

Sending everything to everyone is how a list dies. We split by behaviour and value so engaged buyers hear from you more and cold contacts are wound down before they cost you deliverability.

  • RFM and behaviour-based segmentation
  • VIP, lapsed and never-purchased treatments
  • Sunset policies for disengaged contacts
  • SPF, DKIM & DMARC deliverability setup
04 — Measure

Revenue, not open rates

Open rates have been unreliable since Apple Mail Privacy Protection. We report on revenue per recipient, flow revenue and list growth, in the same weekly report as your ads.

  • Revenue per recipient & per flow
  • Attributed revenue alongside paid channels
  • List growth, churn & deliverability trends
  • SMS performance where it is running

Where we work

Where your list lives.

Klaviyo

Our default for e-commerce — the best segmentation and revenue attribution available, and where most of our builds happen.

Mailchimp & Shopify Email

Managed where you are already established. We only recommend migrating when the platform is genuinely capping revenue.

SMS & lifecycle

Text as a companion to email for launches, cart recovery and VIP moments — included on Scale, an add-on elsewhere.

FAQ

Questions, answered.

Klaviyo first for e-commerce, because its segmentation and revenue attribution are the strongest. We also work in Mailchimp, Shopify Email and HubSpot where a client is already established there. We will not push a migration unless the platform is genuinely holding revenue back.

Five carry most of the revenue: welcome, abandoned cart, browse abandonment, post-purchase, and win-back. Get those five live and well-segmented before adding anything clever — most stores are leaving money in the ones they already half-built.

Usually four to six campaigns a month on top of automated flows, tuned by segment so your most engaged buyers hear from you more and cold contacts hear from you less. We watch unsubscribe and spam rates as closely as revenue, because a burned list costs more than a slow month.

Yes. The Growth plan at $4,497 per month includes four campaigns and three core flows managed each month. Scale at $7,997 per month adds full lifecycle email and SMS with segmentation and a running A/B programme. A one-off build of five core flows is $2,400.

SMS is included at Scale and available as an add-on otherwise. Deliverability is part of every engagement: SPF, DKIM and DMARC authentication, sunset policies for disengaged contacts, and list hygiene, because none of the creative matters if you land in Promotions or spam.