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Google Ads

Capture the demand that already exists.

Someone is typing exactly what you sell into Google right now. We build the account that meets them there — search, Shopping, Performance Max and YouTube — on a flat fee that never rises just because your budget does.

Get a free growth audit
01 — Build

Most underperforming Google accounts are not badly optimised, they are badly structured. We rebuild the architecture so budget flows to intent instead of leaking across overlapping campaigns.

  • Search, Shopping, Performance Max & YouTube structure
  • Keyword and negative-keyword architecture
  • Conversion tracking, GA4 & enhanced conversions
  • Merchant Center feed setup and disapproval fixes
02 — Optimise

The daily work: cutting spend that never converts and pushing it toward what does, with changes made one at a time so we can actually tell what worked.

  • Search term mining and negative sculpting
  • Smart bidding strategy & target management
  • Budget reallocation across campaign types
  • Landing page and Quality Score improvement
03 — Create

Responsive search ads live or die on asset quality, and Performance Max is only as good as the creative and feed you hand it. Both get treated as creative work, not form-filling.

  • Responsive search ad copy & asset testing
  • Performance Max asset groups and exclusions
  • Shopping feed titles, attributes & imagery
  • YouTube and Demand Gen video assets
04 — Report

Revenue, cost per acquisition and genuinely incremental conversions — in plain English, with a short Loom each week explaining what we changed and why.

  • Revenue & CPA-led reporting, not impressions
  • Cross-channel view alongside Meta
  • Incrementality sanity checks on branded spend
  • Recurring strategy and forecasting sessions

Where we work

Every surface Google gives you.

Search & Performance Max

High-intent search alongside a properly fenced Performance Max, so you can still see what is actually working.

Shopping & Merchant Center

A clean, complete product feed — the real targeting layer behind every Shopping and PMax conversion.

YouTube & Demand Gen

Video and discovery placements for building demand above the funnel, using the creative we already produce.

FAQ

Questions, answered.

Market rates run roughly $1,000 to $5,000 per month for management, plus your ad spend paid directly to Google, and many agencies charge 10 to 15 per cent of spend instead. SkaleWell charges a flat fee: Google Ads is one of the two paid channels in the Growth plan at $4,497 per month. A one-off new account build is $1,500.

No. A percentage fee means the agency earns more every time it recommends you spend more, which is precisely the wrong incentive. Our fee is the same whether you spend $5,000 or $80,000, so the only way we grow is by making the account work harder.

If people are already searching for what you sell, Google captures demand that exists today and usually pays back faster. If you are creating demand for a new or visual product, Meta is the better first channel. Most brands end up running both, because search captures intent and social creates it — which is why the Growth plan covers both.

Yes, and carefully. Performance Max works well with a clean product feed, strong asset groups and proper exclusions, and burns budget quietly without them. We always keep a well-structured search campaign alongside it so you can see which conversions are genuinely incremental.

Included. We set up and maintain the Google Merchant Center feed, fix disapprovals, and optimise titles, attributes and imagery — the feed is the real targeting in Shopping and Performance Max, so it gets treated as creative, not admin.